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Tea Packaging
This brief required me to design packaging for Mao Feng tea.
For my bespoke tea package, I designed a tea package based on the Huangshan region in China as thats where Mao Feng tea originates from. I chose a flap style box, an image of Huangshan sits at the front and on the flap and other informations sits and the side and the bottom.
The second part of the brief required me to design transit packaging for my tea package.
Promotion
My target audience is older, working class people with ages ranging from 30s to 50s, I decided to promote the tea packaging on high streets and through airport duty free. I chose this audience because Mao Feng tea has benefits such as anti aging and regulating high blood pressure which would be most beneficial to people who fall within that age range.
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