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Aissata
Aissata is a Nigerian based luxury kanuri fragrance brand that produces a perfume called Khumrah and incense called Kaaji. Aissata targets young Nigerian women with ages ranging from 18-40 and I aimed to create something minimal and feminine, this way, that brand appeals to different Nigerian women.
The Khumrah perfume comes in dropper bottles due to its consistencey, and the incense comes in 500g jars. In terms of the colour scheme, the main colour on the packaging is a soft pink and a navy blue accompanies it. The Brand name is Aissata, which is Kanuri for 'Aisha' and the tag line of the brand is 'Fero Yerwaye' which is kanuri for 'the girl from yerwa'. This combination gived the brand a personal feel which resonates well with consumers.
With each purchase, the products will come in a branded pink coloured paper bag with a blue handle alongside a thank you card. The cards show the customers that they are valued by the brand and the signature added also adds to the personal feel.
Considering that Aissata is small brand, most business transactions are carried out through social media more specifically, Instagram.
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